| Country: | England | Primary Focus: | Components |
| Years of Operation: | 1940's - ? |
| Component brand of Joe Hobbs of Barbican. Introduced in the 1940's, they were inovative and ahead of their time. |
In the forties Joe Hobbs of Barbican introduced a range of high end components under the brand name ‘Lytaloy’. These may have been manufactured elsewhere in the Sterling Works factory, thus capitalising on the considerable capacity and expertise remaining after the war effort. There were very efficient and stylish brakes and levers, pedals, alloy cottered cranks, headset and bottom bracket, very light alloy mudguards, and even a pair of handlebars. The pedals were superb, very light, with a solid alloy centre, and the equal of Campagnolo’s pedals introduced 10 years later. With the exception of the cranks, which had their problems, these components were highly regarded by clubmen, and were to be seen on rival builder’s top end bikes. More can be read about this brand here: http://www.classiclightweights.co.uk/hobbs.html
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